# Metricool Instagram & Social Platform Studies as a Gemini Notebook source

> Large-sample research on how posts actually perform on Instagram, TikTok, and other platforms. Useful benchmark sources for social media strategy notebooks.


_Markdown version of https://gemini-notebook-hub.online/sources/metricool-instagram-and-social-platform-studies — for AI and LLM crawlers. Content is identical to the web page._

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- Site: [metricool.com](https://metricool.com/studies/)
- Category: Creative & media industry
- Access: free + paid

Large-sample research on how posts actually perform on Instagram, TikTok, and other platforms. Useful benchmark sources for social media strategy notebooks.

Metricool draws its studies from real accounts tracked through its own social media management tool, so the numbers reflect observed posting behavior rather than survey answers. That makes it a decent anchor for a notebook comparing posting frequency, format, or timing across platforms. Treat the findings as directional rather than definitive, since the sample skews toward accounts already using analytics software.

## Import into Gemini Notebook

1. Copy the link: https://metricool.com/studies/
2. In your notebook, click Add source → Website.
3. Paste the link and confirm — several links can be pasted at once, one per line.

**Tip:** Trend reports and platform blog posts are the importable layer here — the underlying dashboards and raw analytics tools are not.

## More creative & media industry sources

- [Instagram Trend Talk](https://gemini-notebook-hub.online/sources/instagram-trend-talk.md) — Instagram's own trend reports on Gen Z culture and creator behavior, published on the company blog. Handy primary material for marketing notebooks.
- [Nielsen Streaming Measurement](https://gemini-notebook-hub.online/sources/nielsen-streaming-measurement.md) — Viewership data for streaming platforms, including the monthly Gauge report. The public report pages are citable sources for media-industry notebooks.
- [Openverse](https://gemini-notebook-hub.online/sources/openverse.md) — Search engine for hundreds of millions of openly licensed images and audio files, with license details for proper attribution in your projects.
- [TikTok Creative Center – Trends & Insights](https://gemini-notebook-hub.online/sources/tiktok-creative-center-trends-and-insights.md) — Live rankings of trending hashtags, sounds, and top-performing ads by country. Useful grounding for short-form content strategy notebooks.