Creative & media industry
Instagram Trend Talk
about.instagram.com
Creative & media industryfree
Instagram's own trend reports on Gen Z culture and creator behavior, published on the company blog. Handy primary material for marketing notebooks.
This is the platform describing its own userbase and creator trends in its own words, which is exactly the point for a notebook that wants to know how Instagram frames Gen Z behavior for advertisers and creators, rather than what a neutral third party found. Read it as a company talking its own book. Pairing it with an independent survey source like GWI keeps a marketing notebook from resting on promotional framing alone.
Import into Gemini Notebook
- 1Copy the link above (or a specific page from the site).
- 2In your notebook, click Add source → Website.
- 3Paste the link and confirm — several links can be pasted at once, one per line.
Trend reports and platform blog posts are the importable layer here — the underlying dashboards and raw analytics tools are not.
More creative & media industry sources
- Metricool Instagram & Social Platform StudiesLarge-sample research on how posts actually perform on Instagram, TikTok, and other platforms. Useful benchmark sources for social media strategy notebooks.
- Nielsen Streaming MeasurementViewership data for streaming platforms, including the monthly Gauge report. The public report pages are citable sources for media-industry notebooks.
- OpenverseSearch engine for hundreds of millions of openly licensed images and audio files, with license details for proper attribution in your projects.
- TikTok Creative Center – Trends & InsightsLive rankings of trending hashtags, sounds, and top-performing ads by country. Useful grounding for short-form content strategy notebooks.