Creative & media industry

Nielsen Streaming Measurement

nielsen.com

Creative & media industryfree + paid

Viewership data for streaming platforms, including the monthly Gauge report. The public report pages are citable sources for media-industry notebooks.

Nielsen's Gauge report is one of the few sources estimating total US streaming viewership share across platforms using a consistent panel-based method, rather than each platform reporting its own numbers. A media-industry notebook comparing platform reach benefits from citing Nielsen's methodology alongside the figures, since panel measurement has known blind spots for things like mobile-only viewing. Only the public summary reports are free; the full underlying data goes to paying clients.

Open Nielsen Streaming Measurement

Import into Gemini Notebook

  1. 1Copy the link above (or a specific page from the site).
  2. 2In your notebook, click Add source → Website.
  3. 3Paste the link and confirm — several links can be pasted at once, one per line.

Trend reports and platform blog posts are the importable layer here — the underlying dashboards and raw analytics tools are not.

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