Business & finance

McKinsey Global Institute

mckinsey.com/mgi

Business & financefree

Long-form reports on productivity, technology, and the global economy. The PDF downloads work well as grounded sources for market and strategy notebooks.

MGI reports get cited constantly in business journalism on productivity, automation, and the global economy, and their long-form structure makes them a good grounded source for a notebook on a market or strategy question that wants named figures rather than vague claims. As consulting-firm output rather than peer-reviewed research, the framing and forecasts reflect one firm's model and interests, so a notebook citing MGI is citing an influential industry viewpoint, not a neutral academic study.

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  1. 1Copy the link above (or a specific page from the site).
  2. 2In your notebook, click Add source → Website.
  3. 3Paste the link and confirm — several links can be pasted at once, one per line.

Company and market research pages often sit behind a login — the free report PDF or public blog post is usually the importable version.

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