Psychology & social science

Ofcom – Online Nation

ofcom.org.uk

Psychology & social sciencefree

The UK regulator's yearly study of online behaviour — social, video, and creator platforms. Report PDFs are strong evidence sources on digital media use.

As the UK's communications regulator, Ofcom runs this as an independent annual study of how people in the UK use social media, video, and creator platforms, based on its own tracking panels rather than platform-supplied figures. A notebook on digital media habits gets a source here that isn't trying to sell advertising on the platforms it measures. It's UK-specific, so don't lean on it for claims about usage patterns elsewhere.

Open Ofcom – Online Nation

Import into Gemini Notebook

  1. 1Copy the link above (or a specific page from the site).
  2. 2In your notebook, click Add source → Website.
  3. 3Paste the link and confirm — several links can be pasted at once, one per line.

Survey and study sites often gate the raw dataset — the summary report or working-paper PDF is what actually imports as a source.

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